The Top Facebook Tricks & Tips You Need to Know
Consider yourself knowledgeable about Facebook’s top tools and features for businesses. There are always new Facebook hacks and hints to learn, even if you’ve been using the platform since the Stone Age, or 2004, as the saying goes.
Facebook remains the most popular social media network, with 2.91 billion active monthly users (36.8% of the world’s population!). And, with the typical user spending 19.6 hours per month on Facebook, there are several options to reach your target demographic.
But the market is cutthroat, and organic reach is declining. To reach your target audience in today’s world, you’ll need more than just interesting content.
Here are our best Facebook advice and tactics to increase your audience and interaction.
Facebook hacks in general
Having trouble raising the visibility of your Facebook business page? These standard Facebook tips can increase your audience reach and engagement.
1. Improve your Facebook page.
Consider spending some time improving your profile information after creating a Facebook business page.
People frequently visit your About page to discover more about your company before liking your Page. Give them what they want, then! To build audience expectations and entice readers to like your Page, provide all the information.
In the “Our Story” section, describe your company’s distinctive history, mission, and values. If your company has a physical presence, be sure to include important details like the address, phone number, and hours of operation.
The Lush cosmetics company shares its values and contact information under the section titled “About”
2. Promote your Facebook profile to others
Inform your current audience on other platforms about your Facebook profile if you’re just getting started there.
By including Follow or Share buttons on your website or blog, you can increase the number of Page likes on Facebook.
On its website, the clothing retailer Asos promotes its social media accounts in the following ways
4. Using Facebook search functions
Finding competitive intelligence on Facebook can be challenging, especially since the social media site discontinued Graph Search. However, you can restrict Google search results for information particular to Facebook using Facebook search operators.
The following are a few ideas for how Facebook search operators might help you maximize your marketing efforts:
- Perform audience research. If you are aware of your audience and the types of content they enjoy, it will be simpler for you to publish more interesting content.
- Search for user-generated material (UGC). By searching for your brand name, you can find people who mentioned your brand but did not tag you.
- Do some competitor research. Look at the content that your rivals share, the level of interaction they experience, and the demographics of their audience. Discover different rivals in your neighborhood.
- Discover material to share. To find content that will be interesting to your audience, look up keywords or phrases.
You must utilize Google Boolean searches in order to use Facebook search operators.
How do these function?
You can widen or narrow the scope of your search results by using boolean operators. For instance, you could search for two terms simultaneously by using the ‘AND’ operator.
How to execute:
1. Use Facebook.com [subject] to find relevant businesses and content.
In the Google Search Bar, enter site:Facebook.com [home plants].
Your Google results will only show Facebook sites that contain your search phrases since you’ve defined the site.
For instance, if you run a store selling house plants, you could use the following search command to identify the most popular Facebook groups and pages for house plants:
2. Use Facebook.com [kind of business in location] to find local competition.
Enter site:facebook.com [Seattle interior design store] into the Google Search Bar.
For example, if you own a home furnishings store in Seattle, you could use this Facebook search command to check what your direct competitors are up to.
The SERPs will then provide a list of home interior stores in Seattle:
Because this is an exact search match, Google will not show results that differ even slightly. The results for “home interior stores in Seattle” and “home interior store in Seattle” may differ.